World Athletics

Coordinateur de la marque
Assistant marketing

Annonceur : World Athletics
Référence de l'annonce : 25909
Type d'annonce : Offres
Date de publication : 25-02-2020
Fonction recherchée :
Type(s) de contrat :
Secteur(s) d'activité :

World Athletics – WA (formerly the International Association of Athletics Federations – IAAF) is the international governing body for the sport of athletics that includes track, field and road events. It includes 6 continental federations and 214 national federations, each a member of the WA.

“WA organises the leading athletics competitions worldwide including the World Athletics Series of events and its flagship the biennial WA World Championships and administers One-Day Meeting circuits such as the World Indoor Tour and Diamond League and Road Race Label events. Athletics is the no. 1 sport in the Olympic Games and its vision is to be a top 4 global sport by 2020. The mission of WA is to lead, govern, and develop the sport of Athletics in all its forms worldwide uniting the Athletics family in a spirit of Excellence, Integrity and Solidarity.”

WA is based in Monaco and has a staff of over 90 representing 20 different nationalities. Lord Sebastian Coe was elected as the WA President in August 2015 and re-elected in September 2019. During his Presidency, he has instigated a period of high-profile organisational transformation and modernisation as well as wide spread reforms across the sport globally.

The sport continues to undergo radical review which includes the following areas of focus : remaining relevant and attracting new fans and participants, generating new revenues, building relationships, reBranding, reengineering elements of the sport and reconnecting the world’s biggest sport movement, running, with the elite events that people love to watch. Needless to say, this is an exciting, stimulating and busy time to join World Athletics.

The Brand and Marketing function is responsible for growing the World Athletics Brand. The Brand Coordinator is responsible for providing marketing support to the Organisation, by assisting with creative development of campaigns and collateral, as well as liaising with local organising committees to ensure the Look and Feel of the World Athletics Series events is correctly implemented.
The role requires an individual with excellent verbal and written communication skills in both English and French, a proactive team player and an individual with strong organisational skills and a self-starter able to effectively manage their time and tasks within their remit. You may be requested to travel from time to time.
The role requires an organised, multi-tasker, with Brand and marketing experience.

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• Be part of the team to develop and deliver marketing campaigns.
• Work with departments to ensure their marketing needs are delivered and all creative work, ideas and content are right for the Organisation and Brand.
• Work with external agencies and partners on developing creative content.
• Execute marketing campaigns, bringing the activities to life, keeping to time and budget constraints.
• Operate as a central hub of knowledge on all elements of the World Athletics Brand, ensuring the tools and guidelines are kept up to date and easy to access.
• Work as part of the team to support fan facing experiential activations at the World Athletics Series events and other Athletics events where appropriate.
• Build strong relationships with key stakeholders within the World Athletics family, ensuring they are engaged in the development and roll out of projects.
• Constantly review and share ideas to ensure World Athletics is ahead of the game.


• 2-3 years relevant experience within a customer/fan facing marketing role.
• Experience and a solid understanding of how to interpret Brand guidelines.
• Preparation of marketing briefs and evaluation of creative work.
• Be knowledgeable about the creative, design and production process.
• Be a marketing enthusiast, ideally with marketing qualifications in some form.
• Have a fine eye for detail, constantly checking work and acting as a Brand guardian.
• Be used to working in a fast-paced environment, with great time management and the ability to juggle several projects at the same time.


• Be a person of total integrity
• Able to work in a global environment, respecting different cultures and ways of working.
• Have a strong team spirit
• Demonstrate excellent interpersonal skills
• Have the ability to multitask, prioritise daily workload and manage varied workload
• Have high verbal and communication skills
• Be rigorous, methodical, diplomatic
• Be proactive, committed, flexible
• Have a solving problem mind
• High sense of service

• Fluent in English and French
• Good level of another major language is an asset
• Advanced proficiency in MS Office Suite
• Proficient user of Microsoft Office applications and Adobe creative suite.

• Master’s degree in sports or Marketing

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Please send your application to : before March 23rd 2020.

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